Citibank Tops Bank Website Rankings for Second Straight Year

by: Research Recap December 03, 2008 | about stocks: BAC / C / JPM / WB / WFC    

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Citibank (NYSE: C) may be in a heap of trouble, but it can take some small comfort in having the best big bank website. For the second year in a row Citibank tops Forrester Research’s ranking of bank websites. JP Morgan Chase (NYSE: JPM) brings up the rear. Forrester evaluated the top five US banks — Bank of America NYSE: BAC), Citibank, JPMorgan Chase, Wachovia (NYSE: WB), and Wells Fargo (NYSE:WFC) — in terms of asse

Citibank passed our minimum standards in every category except one. At the other end of the spectrum, Chase’s site garnered a 42, failing to meet the minimum standards in four categories out of six.

Other findings

  • Banks excel at selling checking accounts. Wachovia and Wells Fargo led the pack in these areas. Wachovia scored a best-practice score of 83 in checking account research content, and Wells Fargo received a best-practice score of 83 in the checking application category.
  • Banks continue to struggle to sell credit cards. On average, US banks scored 45 in the credit card research content category — a score that fails to meet minimum standards. Many US banks still fail to offer comparison charts and/or selection tools to help shoppers choose the right card for their needs.

For details and examples of best practices see: 2008 US Bank Public Web Site Rankings.

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This article has 3 comments:

  •  
    Dec 03 07:14 PM


    I kid you not, Citibank is buying an infrastructure company in Spain for ~$10 Billion. What does that have to do with increasing lending? Nada, as far as I can tell.

    How much bailout money did Citi just get? $20 billion immediately and $300 billion in guarantees?

    This is BS. Citi is acquiring the company, Itinere Infraestructuras, through its infrastructure fund,
    Citi Infrastructure Partners.

    www.khl.com/magazines/.../
    Reply | Link to Comment
  •  
    Dec 04 05:03 PM
    Wow great move then Citi can control it's building cost when expanding or even have a contractor to work in places like IRAQ and Afganistan doing work for thier partners THE U.S. Taxpayer.


    On Dec 03 07:14 PM Broken wrote:

    >
    >
    > I kid you not, Citibank is buying an infrastructure company in Spain
    > for ~$10 Billion. What does that have to do with increasing lending?
    > Nada, as far as I can tell.
    >
    > How much bailout money did Citi just get? $20 billion immediately
    > and $300 billion in guarantees?
    >
    > This is BS. Citi is acquiring the company, Itinere Infraestructuras,
    > through its infrastructure fund,
    > Citi Infrastructure Partners.
    >
    > www.khl.com/magazines/.../
    >
    Reply | Link to Comment
  •  
    Dec 04 05:13 PM
    I am beginning to think that SHORTS are the problem with the market recovery. It is hard to get up with so many jumping on your back.

    Look at the after hours trading and the shear amount of stock purchased after hours bought to cover short sell. 512,000 --701,000 --just on JPM then 807,000-- 921,000-- 540,000 -- on Citi then 277,000-- 138,000--149,000 on M S --- the list goes on and on .
    Reply | Link to Comment
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