I would like to add to my observations in IndyMac Bancorp: Time to Take REOs Online.
I have to give credit to the REO management of Wells Fargo Bank (WFC). They advanced their market niche online by hiring Hudson to do “smart” auctions. Among those properties on auction block next month, Wells Fargo didn't even bother to give real estate brokers a chance to do regular listing and marketing. Some went to auction directly from court foreclosure steps.
Wells Fargo abandoned the familiar methods. No BPO or asset management needed. All they have done is use the market forces to set the price of REOs, not other artificial manipulations. These strategies will dramatically save time, cut out the middlemen and reduce their operation costs. (Unfortunately, the real estate professional is one of those being bypassed.)
Realtybid.com does negotiations after official bidding ends. Wells Fargo does the opposite; they do it first before the set auction date. I believe Wells Fargo's formula is better and more effective. However, the success of this kind of negotiation depends on the discount rate (recovery rate) set prior to the final day (a kind of reserve). So far, Wells Fargo seems not aggressive enough to willingly give sufficient discounts to cope with the market. In the first three business days, there were some results: two properties were sold and off the Hudson’s block at the next southern California auction. That is less than 1 percent out of the 250 REOs it put out for the auction. Not so great!
Even though Wells Fargo and Hudson have had too rough and primitive a start in trial operations and need to improve their website substantially, I have to say "job well done" to Wells Fargo in terms of creativity. (Although Hudson claimed success in their Detroit auction, I would say it was a very tough one for them since there was no auction fever, if not a failure or setback. But it is just the beginning. We have to wait and see whether this is going to be a decisive general trend.) Either way, it is a great step forward in solving the current housing bubble.
I
am going to use WaMu (WM) as example to describe the current traditional
marketing of REO operations. So far, Countrywide (CFC) (using REDC to auction thousands of its REOs in Southern California in the coming weeks, essentially remaining in the old-style on-site auction; even taking the
benefit of cyberspace advertisement for its publicity, it is not fully
using the advantageous functions of internet), Indymac (IMB), BofA (BAC), and other
lenders are still as conservative as WaMu and are left behind by Wells
Fargo. WaMu (and these other companies) is essentially no different than a regular seller. Both are ignoring the reality that housing
prices have dramatically gone down.
Looking at the NAR website, we can find so many listings in San Gabriel Valley, CA that still have price tags of the housing peak. In this zip code, there are about 55 condos listed up to $400K. Per Ziprealty stats, there were maybe fewer than two condos sold in that zip code in Q42007 (there were more than ten times sold a year ago). Some are REOs with a price of mid-250k, but most sellers who own about the same unit in the complex are still asking near $380K; that's even higher than its peak. I saw one condo going for a short sale. It is very funny to me that the listing agent is asking a price higher than what the seller paid for a year ago. Does that seller expect a bigger fool than him?
In the same neighborhood, some houses are going for even lower than those condos. Just tell me, how can they sell their condos? I don't know how good the advice is that they got from their listing agents. All I can say is that those condos definitely won't move; their prices are about the same as during peak time, and are therefore artificially high and scary.
Can we stop blaming WaMu as we, real estate professionals, are doing the same thing - trying to get a listing by giving sellers imagined price hikes and unrealistic expectations? Let me ask you, who did BPO for WaMu? Isn't it one of our fellow agents? Yes, he or she is able to get $20-50 for doing an "inflated" BPO to "survive." It's fine, everybody deserves a living. But, oh, no. He or she in fact creates a hurdle to "sell" the property and "cut" income sources for the profession.
If a lender is so anxious to sell and sees no result or offer coming in, he is going to give an auctioneer the property on auction block. That's exactly the situation, here. Wells Fargo decided to let Hudson handle its three hundred REOs in southern California next month. Hudson gets a 5% buyer premium (isn't it a regular commission for an REO?) and takes our income away. To whom shall we point our fingers if our fellow agents are pleasing a seller and "discouraging" buyers from presenting an offer? (Please see my recent experience at A Funny World (19): Can Agents Refuse Receiving Offers or Not?)
As I know, there are a lot of buyers who really want to buy. But there are just TWO things stopping them from buying: unreal listing prices and those listing agents who are playing high attitudes. They "discourage" selling by saying: "don't give me an offer if your price is no more than.......", just as they used to during the housing peak.
It is very clear that housing prices need to be corrected. Can we stop snow from falling down? If we can’t, then why must the NAR deny the pricing downturn trend in California? Can we make this market adjustment period shorter and smoother, and be realistic in order to get things going? There will be less pain if we can let the market function naturally.
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This article has 4 comments:
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michbroker36
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Jan 22 12:18 PM-
WAKEUP
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Jan 23 12:16 PM-
gone2pot
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vineet
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Jan 26 03:46 PMIt will take time for all to get their reality dose in time.