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Apple to Reveal Mysterious Product Transition on September 9th

by: Seth Gilbert September 03, 2008 | about stocks: AAPL    

Seth Gilbert

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Apple (AAPL) has as devoted, outspoken, and vigilant a fan base as any tech company. People love the products that come out of Cupertino, and maybe just as much, they love to talk about them. It’s: What they include, what’s inside, what’s missing and what’ll come next. It’s how they look, how they function and how they match up to competition. Apple’s marketing staff, and ring leader Steve Jobs, are not only aware of the phenomenon, they cultivate it. In each of the past two years, Apple’s tempted audiences at its July earnings calls with news of mysterious products shifts. They’ve then scheduled a September reveal.

Since this year’s announcement (“several more wonderful new products to launch in the coming months” was part of the official word), the Applevine has been alive with rumor, gossip and speculation. Crystal ball toting fans have forecast new Macbooks, tea leave readers have seen signs for new iPods. There’s been talk of iTunes subscription services, even a second iPhone.

Every few weeks, it seems a new batch hits the airwaves and vaults around the blogosphere. Now, there’s a schedule for when fact will replace the fictions. The Apple “Big Top” will open to audiences on September 9th.

Tuesday, Apple sent an email to assorted press. The message was titled “Let’s Rock”  and the accompanying graphic displayed an iPod-listening silhouette. 

September 9th, Apple will invite us in. September 9th, we’ll know what they’ve got going (for this round anyway). 

Until then, the speculation will continue. 

(And while it does: the consensus seems to  favor the iPods as getting a makeover thanks to the image in the news bulletin. It’s also a reasonably sound bet that the product news will be multi-faceted. There won’t likely be just one product line getting touched up but a couple. Leopard software news, international iPhone carrier news, and Macbook upgrades are all reasonable possibilities. The ever popular "Beatles to iTunes" rumor hasn’t surfaced for this one).

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This article has 3 comments:

  •  
    Sep 03 01:11 PM
    Don't forget that CTIA is being held in San Francisco from Sept. 10th to 12th. The timing of Apple's announcement might be intended to aim the iPhone at either the Enterprise side or gaming side of this important Cellular Industry meeting.
    Reply
  •  
    Sep 03 02:22 PM
    Big deal. Nothing moves this ho-hum stock. Get use to it going sideways for the rest of the year. And if Obama wins, watch people cash out before they get stung by his raising of capital gains. Not looking good for shareholders.
    Reply
  •  
    Sep 03 02:36 PM
    i think the best thing apple could do is offer another iphone that is not restricted to the at&t network. at&t is proving it can not handle the amount of network traffic the new iphone has created.
    Reply
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