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Sign of the Times: 'FDIC Insured'

by: Kevin Price September 05, 2008 | about stocks: XLF

Kevin S. Price

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In a television advertisement for some sort of savings account at GMAC Bank, viewers hear that they can "earn more, while keeping your money safe and secure." Then, over a screen that flashes "FDIC INSURED" in big block letters, we hear this tagline: "GMAC Bank...smart, simple, safe."

When the safety and federal insurance of deposit accounts become leading features of expensive ad campaigns, you know we're in a strange place in the financial system.

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This article has 1 comment:

Sep 06 08:24 PM
it's all fun and games until someone loses an eye
Reply

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Sign of the Times: 'FDIC Insured'

Kevin S. Price

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